Accenture are looking to recognise and reward companies that are enhancing customer experience and personalisation, increasing sales revenue, improving product sourcing and delivery, and enabling a more digital workforce.
We are looking for emerging brands, marketing tools, e-commerce platforms or consumer technology start-ups that are leading the way in millennial engagement and tap into one of the award categories outlined below.
Start-ups will be judged by an exclusive panel of leading brands, influencers and investors within retail, and winners will receive their award on the main stage at the Millennial 20/20 Summit on April 13th in London.
The awards provide you with a fantastic platform to get your offering 'out there'. As an applicant you will:
- Gain exposure to leading brands, influencers and investors from across the retail industry including Accenture's clients
- Network with likeminded individuals and contribute to the wider conversation around the future of the industry
- Have the opportunity to pitch your business to 30 hand selected judges (including brands, VCs and influencers) at CNBC Studios and receive feedback
- Be in with a chance of attending the Accenture Prize Giving Ceremony at Millennial 2020 at the end of Day 1, with press coverage to include CNBC, Forbes, Economist, FT, Tech Crunch and many more
The Award Categories
Maximising footfall and sales both online and offline
The Challenge: Consumers today have a huge number of choices, while their tastes and interests are more diverse than ever. Targeting and attracting them towards a brand, and getting them to sustain and grow spend is tough.
Areas to consider: Marketing, branding, online & physical store design, customer experience, pricing, web & heat map analytics, cross brand partnerships, trend spotting.
Have the right products in the right place at the right time
The Challenge: From product design and sourcing, to the logistics of delivery and returns, consumers want flexibility and choice to match their lifestyle.
Areas to consider: Ethical sourcing, supply chain transparency, delivery, product design, crowd sourcing, stock management, data access, co-creation, price analysis.
Make a brand's own staff as digital as their customers
The Challenge: Most brands employ millennials, but don't equip them with the tools to be as digital as their customers, or empower them with the information to sell well.
Areas to consider: Data visibility & interactivity, instore solutions & experience, social media, collaboration tools, mobile workforce, multi-channel strategy, employee empowerment.
Providing a personal touch enmasse but tailored to the individual, on or offline
The Challenge: To be different is to be cool. Millennials don't want to have the same product or experience as everyone else. They want brands to 'know' them, understand them, and tailor products experiences accordingly.
Areas to consider: Digital & multi-channel, agile marketing, social media, personalisation, big data, customer & real-time data analytics, customer experience, customer service.
Who should apply?
If you are an emerging brand, marketing tool, ecommerce platform, or consumer technology start-up who fall into one of the award categories above, we want to hear from you! Apply online via the link below.
- Accenture leadership
- Balderton Capital
- Dixons Carphone
- New Look
- Match Capital
- Javelin Group
Applications for this event are now closed but do make sure you come along to the Award Ceremony at 5.30pm on April 13th where the winners will be announced
20th March 2016
Pre Pitch Day:
5th April 2016 at CNBC Studios
13th April 2016 at Millennial 20/20 Summit