EUROPE SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018





Industry Insights

Inspiration and insights from thought-leaders from your industry sector

Future Commerce

The latest case studies, strategies and trends in marketing, digital, innovation and e-commerce

Tech & Innovation

Practical solutions and technologies that will change the way you do business

09.00
09:00 - 09:20 - All

Keynotes - Industry Insights Stage
Opening Keynote: Reinventing a 500 year old company into a luxury brand, one product at a time

The East India Company, Sanjiv Mehta, Chairman & CEO


09.20
09:20 - 09:40 - All

Keynotes - Industry Insights Stage
Opening Keynote: Why Business has a Conscience

Ella's Kitchen , Paul Lindley , Founder & Chief Executive


09.40
09:40 - 10:00 - All

Keynotes - Industry Insights Stage
Opening Keynote: From Affluence to Influence. Consumers of our Future

We are currently experiencing a radical shift in market mechanisms toward a world where trust, personalisation, and individual influencers call the shots. What happens when one-size fits all just doesn't cut it and the value proposition needs to look very different.
ONE Championship, Chatri Sityodtong, Founder & CEO


10.00
10:00 - 11:00 - All

Networking
Morning Coffee Break & Exhibition Visit



11.00
11:00 - 11:20 - Industry Insights

Travel & Hospitality
The momentum behind boutique brands, shared accomodation and new alternative formats

FIRESIDE CHAT

With companies announcing their own development or trial of apartments and hotel chains experimenting with sharing economy-like services, there are a plethora of new business models and accommodation and service formats being born. This session will explore the opportunities and the challenges.
Airbnb, James McClure, GM Northern Europe
YOTEL, Rohan Thakkar , Vice President of Development & Strategy

11.20
11:20 - 11:40 - Industry Insights

Travel & Hospitality
Making a home, creating a neighbourhood. How the housing industry needs to be a retail experience like no other

PRESENTATION

The bar has been raised for customer service in all areas of retail and proprety is no different. The millennial-minded expect more from their renting experiences, demanding freedom, flexibility and quality. We’re a neighbourhood creator, with a focus on cities and places with a unique energy – places that quickly become home. In this session we want to share our story in re-defining the way people think about, and experience, renting and living.
GET LIVING LONDON

 
11:00 - 11:20 - Future Commerce

Marketing & Advertising
A View from the Top: Experiments in Mobile, Marketing and Machine Learning

FIRESIDE CHAT

The future is distant but mobile mass media, marketing automation and artificial intelligence can disrupt your brand or business right now. Learn what these marketing powerhouses are doing to take advantage of these developments to discover new ways to grow their brand and business and the challenges they've faced on the journey.
LEGO Group, Lars Silberbauer , Senior Global Director - Social Media & Video

11.20
11:20 - 11:40 - Future Commerce

Marketing & Advertising
Adding sparkle into your storytelling. What you need to know about celebrity influencer marketing

PRESENTATION

It has been said that the characteristics people value in admired celebrities can be a reflection of what they expect from brands they engage with. The most popular celebrity among young people changes all the time and this session looks back at fluctuations over the last 12 months and the wider context around those changes.
YouthSight, Josephine Hansom, Head of Youth Research & Insight

 
11:00 - 11:20 - Tech & Innovation

Breaking China
The Changing Rules of Retail. Selling into China.

PANEL

With consumer demand for personalisation, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in the China market.
Mothercare, Sohail Shaikh , Managing Director - Asia & LATAM

11.20
11:20 - 11:40 - Tech & Innovation

Breaking China
Who are they? And what do they want?

PANEL

This session will take a look at consumer and industry trends in China and the evolution of the Retail, Travel and Consumer Goods industries.
The Body Shop, Hannah Jackson, China Development Lead

 

11.40
11:40 - 12:00 - Industry Insights

Travel & Hospitality
Staying at the forefront of customer's minds as the lines get blurred.

PRESENTATION

For some time, technology has provided consumers with greater choice, certainty and value for money through a wider variety of OTA's, Metasearch Engines and an increasing number of information platforms such as Trip Advisor and Google. More recently, there has been blurring of the lines with Metasearch engines being acquired by OTAs such as CTrip's recent acquisition of SkyScanner and meta players building their own booking capabilities. This session will take a look at how travel and hospitality businesses can stay at the forefront of their customer's mind and encourage more direct connections through loyalty programmes and better value propositions.
Booking.com , Pepijn Rijvers, CMO

 
11:40 - 12:00 - Future Commerce

Marketing & Advertising
Bringing your Brand to Life through Music

PRESENTATION

In today's world of advertising, music has to work harder to grab your customer's attention. Learn how your adverts can truly reflect your brand and how you can be at the forefront of bringing your brand to life.
Big Sync Music, Dominic Caisley, CEO

 
11:40 - 12:00 - Tech & Innovation

Breaking China
Serving the Chinese Consumer - Payments

Frictionless payment making it extremely easy for Chinese shoppers to purchase online and offline.
RESERVED, Session , TBA

 

12.00
12:00 - 12:40 - Industry Insights

Travel & Hospitality
Hello Hollywood. We're all now firmly in the entertainment business.

PANEL

From local wine tasting to peleton cycling bikes in your hotel room with your own personalisated training programme, there seems to be no end in sight of the experiences that today's travel industry continue to offer up to travellers. From supersonic travel and DNA-driven spa treatments, the future of experiences could take that even further. This session will explore how innovation of today's guest experience is positively enriching experience for customers.
Heathrow Airport , Simon Wilcox , Programme Lead - Passenger Automation
Steel Hotels, Chris Penn, Co-Founder
Wanup, Brian Garvan, Director - Northern Europe
KKDAY, Prasanna Veeraswamy, Chief Product Officer

 
12:00 - 12:40 - Future Commerce

Marketing & Advertising
Connecting across generations: How brands can engage with consumers across Gen X, Y and Z

PANEL

In the busy world of advertising, consumers are switching off to brand-led messages. Brands need to up their game and curate original, compelling and engaging content to connect with customers in a more authentic way.
Stackla, Andy Mallinson, Managing Director, EMEA
Yotpo, Talia Shani, Director of Marketing

 
12:00 - 12:40 - Tech & Innovation

Breaking China
Winning in Ecommerce in China

With Ecommerce sales in China expected to surpass $1.132 trillion in 2017, Cross-border E-Commerce opportunities, Social as the soul of ecommerce, Mobile commerce, Online Marketplaces
RESERVED, Session , TBA

 

12.40
12:40 - 13:00 - Industry Insights

Travel & Hospitality
Today's travel and hospitality industry highlights; all you need to know and more!

FIRESIDE CHAT

The industry is meeting the increasing demand for experience-led travel and hospitality brands in a variety of formats. There are also increasing opportunity for hotels and destinations in visual search and voice. Technologies such as Virtual Reality, Augmented Reality, Artificial Intelligence and Robotics are playing increasing roles in the industry. This session will take a look at the trends that are shaping the travel industry today.
Hostelworld Group, Marek Mossakowski, Global Head of Brand
Mövenpick Hotels & Resorts, Paul Mulcahy, Senior VP Commercial

 
12:40 - 13:00 - Future Commerce

Marketing & Advertising
The growing list of marketing must-haves; where to start?

PANEL

This session will take a look at the growing list of marketer KPI's in designing a full-proof strategy, using the latest tools like AI and Machine-learning for personalisation. This includes identifying new audiences, understanding their needs, providing a better customer experience, and retaining/up-selling existing customers.
RESERVED, Session , TBA

 
12:40 - 13:00 - Tech & Innovation

Breaking China
We What? Marketing to Chinese Consumers

PANEL

How can a brand or retailer use digital in China? Build valuable brands via WeChat, Weibo and Baidu to sell to Chinese consumers online.
ONE Championship, Loren Mack, Vice President

 

13.00
13:00 - 14:00 - All

Networking
Lunch & Networking Break



14.00
14:00 - 14:20 - Industry Insights

Food & Beverage
Marrying technology and rapid distribution to the bricks-and-mortar business of food retail

PRESENTATION

With the acquisition of Whole Foods by Amazon, all eyes have turned on the business of food retail. This session will explore how European grocery retailers are embracing technology, data, location-based activations and seamless delivery to create a refreshed proposition for food retail.
Pizza Hut, Raphael Miolane, Managing Director - Europe & UK

 
14:00 - 14:20 - Future Commerce

Social Marketing
Future trends in content and influencer marketing

PRESENTATION

This session will look at the evolving trends in content and influencer marketing.
TOMS, Lisa Hogg , EMEA Marketing Director

 
14:00 - 14:20 - Tech & Innovation

Payments & Finance
The future of finance. The rise of the challengers.

PRESENTATION

The finance industry is rapidly changing; the move from mobile and digital-only banks, new classes of lending, borrowing and raising equity. As a result, the proposition for today's customers already looks more different than ever before. New players can almost always offer better experiences, rates and lower fees to customers, and yet, there is still a long way for the industry to go before the disruptors become the norm.
Commerzbank AG, Kerem Tomak, EVP & Divisional Board Member - Big Data, Advanced Analytics & AI

 

14.20
14:20 - 15:00 - Industry Insights

Food & Beverage
Direct-to-Consumer: Meet the brands and strategies building their own customer relationships

PANEL

With rising customer expectations, the threats of Amazon's retail ambition, the ease of entry via digital and social channels, the focus on single product categories and supply chain innovation, direct-to-consumer strategies by FMCG companies and startup brands are reducing traditional inefficiences, collecting more accurate data than before and driving more consumer relevance.
Kingfisher Plc, Noah Subhrasheel Roychowdhury , Group Head Customer Knowledge
Philips, Danielle Beltran, Global Head of Brand Analytics
Love Cocoa, James Cadbury , Founder & CEO

 
14:20 - 14:40 - Future Commerce

Social Marketing
Is social working for you? How do you measure success and ROI through social campaigns?

This session will look at a ‘human first’ approach to customer experiences. Detailing best practices in a customer-centric model and exploring the use of social media to drive engagement, inform strategy, and scale your audience to impact the business bottom line.
RESERVED, Session , TBA

14.40
14:40 - 15:00 - Future Commerce

Social Marketing
Augmenting Retail: How AR is transforming the Shopper Journey

The Shopper journey stopped being linear years ago, with the advent of smartphones, online search and social media. Now, with augmented reality, it is set to evolve further, as brands leverage the technology more and more to build brand affinity, drive sales and increase basket size. This session will explore different ways in which AR will redefine brands’ relationship with shoppers by sharing applications of the technology in the retail sector.
RESERVED, Session , TBA

 
14:20 - 15:00 - Tech & Innovation

Payments & Finance
When business as usual just doesn't cut it. Changing your business. Fast.

PANEL

Why are we doing it this way? "This is how we've always done it" no longer cuts it as an answer to such a question. Consumers expect an integrated, omni-channel service in various areas of their lives and expect the same from their banking services. What does it take to rapidly change mindsets and cultures internally? What partnerships need to exist internally for digital transformation to successfully take place? How can co-collaboration and co-creation be used to meet the ever growing demands of today's customer?
Metro Bank, Becky Clements, Head of Industry Engagement & Payments
ESF Capital, John Mould, CEO
Virgin Money, Nick Middleton, Director - Strategic Payments
Moderated By:
Fintech Finance, Lea Jakobiak, Reporter & Producer

 

15.00
15:00 - 15:40 - Industry Insights

Food & Beverage
FMCG is all about the journey, digital or otherwise!

PANEL

This session will explore the following areas; mobile development, digital marketing & loyalty strategy, the importance of social listening, technology and innovation development as well as the evolving presence of market disrupters, customer journey mapping and in-store to online to at a home.
Kellogg Company, Richard Gibbons, Director - Global eCommerce Customer Development
Müller , Sarah Miskell , Director - Operational Marketing
Arla Foods, Steve Millard, Head of Ecommerce and Digital
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

15.40
15:40 - 16:20 - Industry Insights

Food & Beverage
How they shop, eat and consume just looks very different with each day.

PANEL

From ingredients to influencers and marketing channels to the marketplaces, the FMCG industry is going through a mass overhaul. This session will explore the forces behind this shift and the changing consumption and behaviourial habits of today's customers.
Dorset & Ryvita Company, Kyrsten Halley , Head of Brand - Ryvita
Beam Suntory, Jean Tristan Sauron , Global Brand & Innovation Lead
Reckitt Benckiser Group , Keng Zhing Ng, Global eCommerce Director Marketplace development
Wilko, Rav Dhaliwal , Group Head of Digital Marketing
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

 
15:00 - 15:40 - Future Commerce

Social Marketing
Conversational Commerce and chatbots. From automated monologues to personalised dialogues

PANEL

We are all getting used to chatbots in customer service and now brands and retailers are using chatbots and AI-powered conversational commerce tools to have more meaningful interactions with their customers on larger-scale. This session will look into the strategies that have paid of, but also the challenges still left to overcome in creating truly realistic bots.
RESERVED, Session , TBA

15.40
15:40 - 16:00 - Future Commerce

Social Marketing
The Moment of truth: real-time marketing and building brand authenticity using customer ‘moments’

Brands need to now look beyond content marketing and into real-time marketing. User-generated content is one of the best ways for a brand to tell their story through their own customers to create an truly emotional response.This session will explore how magic "moments" can be used to drive authentic engagement and purchase decisions.
RESERVED, Session , TBA

 
15:00 - 15:40 - Tech & Innovation

Payments & Finance
Corporate & startup collaboration and the future of commerce

PANEL

Start-ups from all over the world are fuelling change and innovating to create the technology, solutions and platforms of the future. How can large corporate compete and remain relevant for generations to come? Is it better to collaborate, invest or acquire start-ups to obtain these assets? How can corporates create an entreprenuial environment which encourages innovation?
Barclays, Stavros Apostolou, VP - SME Innovation
Moderated By:
Forbes, Parmy Olsen , Staff Writer

15.40
15:40 - 16:20 - Tech & Innovation

Payments & Finance
The moment of truth for money & mobile

PANEL

Paperless and cashless transactions are replacing the queues at bank branches. The use of e-wallets or the exchange of money electronically using mobile phones as verification is opening up new vistas for financial services. In addition to this, emerging fintech companies are simplifying online and electronic transactions. Broader choices and increased levels of flexibility have empowered consumers, greatly. Be it paying bills, transferring money or even making investments, all can be done with a tap on the smartphone. However, despite this massive growth in technology, adoption of these services remain low.
Moderated By:
Fintech Finance, Lea Jakobiak, Reporter & Producer

 

16.20
16:20 - 16:40 - All

Keynotes - Industry Insights Stage
Closing Keynote + Fireside Chat

Microsoft UK, Scott Allen, CMO


16.40
16:40 - 17:20 - All

Keynotes - Industry Insights Stage
Millennial 20/20 Ones To Watch Awards



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