EUROPE SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018





Industry Insights

Inspiration and insights from thought-leaders from your industry sector

Future Commerce

The latest case studies, strategies and trends in marketing, digital, innovation and e-commerce

Tech & Innovation

Practical solutions and technologies that will change the way you do business

08.00
08:00 - 09:00 - All

Networking
Registration & Exhibition Visit



09.00
09:00 - 09:20 - All

Keynotes - Industry Insights Stage
Opening Keynote: Engaging and embracing an ​audience at scale

PRESENTATION

Join this all action, visual journey to answer the 'pain points' in engaging a younger audience.
Forbes, Alex Wood , Europe Editor


09.20
09:20 - 09:40 - All

Keynotes - Industry Insights Stage
Opening Keynote: Tomorrow’s technology for today’s customers. Pioneering digitalization within bricks-and-mortar.

PRESENTATION

Digitalization is changing everything: the way we communicate, the way we work, and also the way we do our shopping. Previously, customers simply went into a store and bought what they wanted there and then. These days, the majority of consumers find it natural to do their shopping on various channels. The role of bricks-and-mortar retail is changing fundamentally. As a result, the €22 billion, German, consumer electronics giant MediaMarktSaturn Retail Group is turning fixed-location shopping into a fascinating voyage of digital discovery. Hear from the groups Chief Digital Officer, Martin Wild, how they are using the aid of robots, virtual reality, Smart Shelves and in-store navigation, to especially serve customers emotional needs at the point of sale.
MediaMarktSaturn Retail Group, Martin Wild, Chief Innovation Officer


09.40
09:40 - 10:00 - All

Keynotes - Industry Insights Stage
Opening Keynote: The connected traveler: How millennials will shape the next 20 years of hospitality

PRESENTATION

Next Gen travelers have countless options at their fingertips, are highly connected, and seek adventure and Snapchat-worthy moments. With increased competition from short term rental companies and luxury becoming more accessible, travel companies need to find new ways to connect with consumers.


10.00
10:00 - 11:00 - All

Networking
Morning Coffee Break & Exhibition Visit



11.00
11:00 - 11:20 - Industry Insights

Travel & Hospitality
The momentum behind boutique brands, shared accomodation and new alternative formats

FIRESIDE CHAT

With companies announcing their own development or trial of apartments and hotel chains experimenting with sharing economy-like services, there are a plethora of new business models and accommodation and service formats being born. This session will explore the opportunities and the challenges.
Airbnb, James McClure, GM Northern Europe
YOTEL, Rohan Thakkar , Senior Vice President, Development & Strategy
Moderated By:
LA Times, Emily Zemler, Reporter, ELLE, USA Today, Esquire &

11.20
11:20 - 11:40 - Industry Insights

Travel & Hospitality
Making a home, creating a neighbourhood. How the housing industry needs to be a retail experience like no other

PRESENTATION

The bar has been raised for customer service in all areas of retail and proprety is no different. The millennial-minded expect more from their renting experiences, demanding freedom, flexibility and quality. We’re a neighbourhood creator, with a focus on cities and places with a unique energy – places that quickly become home. In this session we want to share our story in re-defining the way people think about, and experience, renting and living.
Get Living, Neil Young, CEO

11.40
11:40 - 12:00 - Industry Insights

Travel & Hospitality
Today's travel and hospitality industry highlights; all you need to know and more!

FIRESIDE CHAT

The industry is meeting the increasing demand for experience-led travel and hospitality brands in a variety of formats. There are also increasing opportunity for hotels and destinations in visual search and voice. Technologies such as Virtual Reality, Augmented Reality, Artificial Intelligence and Robotics are playing increasing roles in the industry. Hear the trends that are shaping the travel industry today.
Hostelworld Group, Marek Mossakowski, Global Head of Brand
Hotelbeds Group, Sergi Mesquida, Head of Innovation & New Ventures
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

 
11:00 - 11:20 - Future Commerce

Marketing & Advertising
Adding sparkle into your storytelling. What you need to know about celebrity influencer marketing

PRESENTATION

It has been said that the characteristics people value in admired celebrities can be a reflection of what they expect from brands they engage with. The most popular celebrity among young people changes all the time and this session looks back at fluctuations over the last 12 months and the wider context around those changes.
YouthSight, Josephine Hansom, Head of Youth Research & Insight

11.20
11:20 - 12:00 - Future Commerce

Marketing & Advertising
What does authentic marketing look like in today's world? Building a unique and engaged community for your brand

PANEL

With more and more content and noise reaching your connected customers, how can you ensure that your brand is targeting the audience it needs to, with a message that will speak to them and encourage them to act at that time? How can you use customer insights and behaviours to help drive successful campaigns and make better business decisions? This panel will explore what it takes to achieve authentic community and brand love.
Yotpo, Talia Shani, Director of Marketing
Tata Communications, Julie Woods Moss, President, CMO & CIO
Lego, Katharina Sutch, Global Shopper Insights Director
Moderated By:
Tab Media, Charles Gardiner-Hill, COO

 
11:00 - 11:40 - Tech & Innovation

Breaking China
The Changing Rules of Retail. Selling into China.

PANEL

With consumer demand for personalisation, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in the China markets.
The Body Shop, Hannah Jackson, China Development Lead
iPinYou, Chance Dubuque, Director, International
Paul Costelloe & Sons Ltd., Robert Costelloe, Director of International Business
Essex International , Peter Manning, Head of International Trade, Essex County Council & Head of
Moderated By:
NET-A-PORTER GROUP, Bai Zhang, Fashion Editor, Trend Analyst & Chinese Market Specialist

11.40
11:40 - 12:00 - Tech & Innovation

Breaking China
How to use Weibo as a platform to control brand equity

PANEL

Improving consumer perception of, and experiences with, your brand in the Chinese market.
Emerging Communications, Domenica Di Lieto, CEO

 

12.00
12:00 - 12:40 - Industry Insights

Travel & Hospitality
Hello Hollywood. We're all now firmly in the entertainment business.

PANEL

From local wine tasting to peleton cycling bikes in your hotel room with your own personalisated training programme, there seems to be no end in sight of the experiences that today's travel industry continue to offer up to travellers. From supersonic travel and DNA-driven spa treatments, the future of experiences could take that even further. This session will explore how innovation of today's guest experience is positively enriching experience for customers.
Mövenpick Hotels & Resorts, Paul Mulcahy, Senior VP Commercial
Steel Hotels, Chris Penn, Co-Founder
KKDAY, Prasanna Veeraswamy, Chief Product Officer
srprs.me, Raymond Klompsma , Co-Founder & CEO
Moderated By:
LA Times, Emily Zemler, Reporter, ELLE, USA Today, Esquire &

12.40
12:40 - 13:00 - Industry Insights

Travel & Hospitality
Fast moving travel, technology & consumers. AI can keep up!

PRESENTATION

Keeping up with millennial travel preferences is no easy task and has been a major cause of many corporates to adapt business strategy. New investment into product technology is essential in order to handle fast moving customers and improve the chances of increased revenue. Hear the thoughts of Booking.com's CMO Pepijn Rijvers, how AI can can play a vital role into our day to day life's, the key marketing tools employed in a social first world and details of their recently built in-house bot handling 30 per cent of customer enquiries in under 5 minutes!!
Booking.com , Pepijn Rijvers, CMO

 
12:00 - 12:40 - Future Commerce

Marketing & Advertising
Connecting across generations: How brands can engage with consumers across Gen X, Y and Z

PANEL

In the busy world of advertising, consumers are switching off to brand-led messages. Brands need to up their game and curate original, compelling and engaging content to connect with customers in a more authentic way.
McLaren, Rob Bloom, Group Digital Director
Stackla, Andy Mallinson, Managing Director, EMEA
Piaggio Group, Chiara Ugozzoli , SVP - Global Digital Marketing & CRM
Estee Lauder, Lana Glazman, Vice President - Corporate Innovation EU
Moderated By:
Tab Media, Charles Gardiner-Hill, COO

12.40
12:40 - 13:00 - Future Commerce

Marketing & Advertising
Awakening the senses. The power of video and music to define and transform your brand

FIRESIDE CHAT

Meet the two most powerful tools to your disposal to drive a successful marketing or advertising campaign; video and music. Both essential in today's advertising landscape, this session will explore the triumphs and failures of today's brand strategies and explore how your adverts can truly reflect and bring your brand to life.
Big Sync Music, Dominic Caisley, CEO
Storyme, Yan Ketelers, Head of Video Strategy

 
12:00 - 12:20 - Tech & Innovation

Breaking China
China Digital: 5 Effective Strategies for Brands

PRESENTATION

Over the last 5 years, Chinese digital platforms have developed to deliver one of the most frictionless consumer experiences of any major global market. In particular WeChat has changed the game in combining social, messaging, payment, commerce and app functionality into a single location used by over 900 million Chinese consumers. In other areas mobile, AI, VR and offline retail are combined in ways not yet experienced in Western markets. Yet these tools are seldom leveraged to their full effect by global brands in the China territory.
Hot Pot Digital, Jonathan Smith, Managing Director

12.20
12:20 - 13:00 - Tech & Innovation

Breaking China
Presentation & discussion. We What? The Chinese Consumer

FIRESIDE CHAT

The Deputy Dean and EU Head of Cheung Kong Graduate School of Business, Bo Ji will be making a keynote presentation followed by a fireside chat with prominent businesses operating in China. The CKGSB alumni includes the likes of Jack Ma of Alibaba, Chen Yidan of Tencent, and other C-suites from JD.com to Uxin Group. Bo Ji and group of companies, will break down exactly who is the Chinese consumer and what shopping trends should companies be taking note of. Looking at the rapid evolution of the retail industry, innovations and what, when and how they are likely to buy. Whilst taking account of the e-commerce landscape and what sales in China (expected to surpass $1.132 trillion in 2017), means for Cross-border E-Commerce opportunities, and social's role in being the soul of ecommerce, Mobile commerce and Online Marketplaces.
Cheung Kong Graduate School of Business (CKGSB), Bo Ji, Chief Representative & Assistant Dean
The British House, Jamie Powell, Group Retail and Marketing Director

 

13.00
13:00 - 14:00 - All

Networking
Lunch & Networking Break



14.00
14:00 - 14:20 - Industry Insights

Food & Beverage
Igniting innovation within a traditional business, whilst nurturing brand love.

PRESENTATION

Pizza Hut is a traditional, loved and nostalgic brand which began in 1958. Fast forward 60 years and customer demands are a little bit different! Upgrading big corporate practices fast, and at scale is no small task. Drop in to see how Stephan Croix is spearheading the brands recent push for technological improvement throughout Europe. Starting with details of the recently formed in-house digital incubator venture and how he is igniting capacity building at scale.
Pizza Hut, Stephan Croix, Chief Sales & Brand Officer - Europe

 
14:00 - 14:20 - Future Commerce

Social Marketing
The key to conscious marketing and how TOMS 'One Day Without Shoes' initiative engaged 3.5 million people in a day.

PRESENTATION

TOMS One for One campaign (for every pair of shoes you buy, TOMS donates a pair of shoes for a child in need), has real ethical purpose which has helped the brand build a loyal connection with its community of customers, many competitors should envy. This strong social identity translates across many marketing channels which regularly turn customers organically, into brand advocates. Join TOMS European marketing head, Lisa Hogg, as she highlights campaign content that resonate with a conscious mindset, marketing with purpose and what influencer marketing should look like.
TOMS, Lisa Hogg , EMEA Marketing Director

 
14:00 - 14:20 - Tech & Innovation

Payments & Finance
When business as usual just doesn't cut it. Changing your business. Fast.

PRESENTATION

Why are we doing it this way? "This is how we've always done it" no longer cuts it as an answer to such a question. Consumers expect an integrated, omni-channel service in various areas of their lives and expect the same from their finance services. What does it take to rapidly change mindsets and cultures internally? What partnerships need to exist for digital transformation to successfully take place? How can co-collaboration and co-creation be used to meet the ever growing demands of today's customer? Hear ​EVP, ​Kerem's thoughts at Commerzbank who's new business until 'Big Data & Advanced Analytics' is fully prioritizing the automation process​. ​
Commerzbank AG, Kerem Tomak, EVP & Divisional Board Member - Big Data, Advanced Analytics & AI

 

14.20
14:20 - 14:40 - Industry Insights

Food & Beverage
How FMCG brands are using augmented reality - featuring the Cadbury Heroes Advent case study

AR allows FMCG brands to transform products and packaging into a media channel that extends the brands experience with the consumer. A brand's most distributed touchpoint can now deliver relevant, contextual information at key moments. Presenting a case study of the interactive Cadbury Heroes Advent Calendar - a collaboration between Blippar, Cadbury and Design Bridge, AR was used to bring the advent calendar to life over 24 days and elevate the traditional consumer ritual of opening a window by creating a unique and enjoyable experience they could share.
Blippar, Luke Zaki, Senior Brand Partner

14.40
14:40 - 15:00 - Industry Insights

Food & Beverage
Recipe for Success. Future ideas for the food and drink industry

FIRESIDE CHAT

Consumers today expect a lot more from the brands they buy from, especially from those they choose to eat from. What does it take to set up your own brand in today's Food and Beverage industry? Why go direct-to-consumer? In this session we hear from the Founder of the World's 1st Pop-up Mall and explore the future models for retail and hospitality, followed by a discussion with some of the most successful brands on the market.
YO! Sushi, Alison Vickers, Owner, Auriac Associates & Advisor
Deliveroo, Philip Green, CFO
Moderated By:
BOXPARK , Roger Wade, CEO & FOUNDER

 
14:20 - 14:40 - Future Commerce

Social Marketing
Making Customer Content Count: Using AI to transform ‘simple’ content to ‘smart’ content for maximum impact.

PRESENTATION

Every piece of content has hidden intelligence about the content creator’s wants and needs. Using AI to examine ‘what is in’ the content, vs ‘how it had performed’ at scale will enable marketers to build predictive patterns that can be used for hyper-personalised and high engagement campaigns.
StoryStream, Cameron Franks, COO

14.40
14:40 - 15:00 - Future Commerce

Social Marketing
How can you do personalisation on a mass scale? Transforming your marketing with AI

How can marketers today improve their understanding of consumers on an individual level, treat each person differently, and drive truly personal interactions to each customer? AI is already transforming marketing and this session will explore the success of brands who have transformed their businesses through mass-scale personalisation.
Emarsys , Raj Balasundaram , Vice President, Solutions & Strategic Services

 
14:20 - 15:00 - Tech & Innovation

Payments & Finance
The future of finance. The rise of the challengers.

PANEL

The finance industry is rapidly changing; the move from mobile and digital-only banks, new classes of lending, borrowing and raising equity. As a result, the proposition for today's customers already looks more different than ever before. New players can almost always offer better experiences, rates and lower fees to customers, and yet, there is still a long way for the industry to go before the disruptors become the norm.
Metro Bank, Becky Clements, Head of Industry Engagement & Payments
ESF Capital, John Mould, CEO
Virgin Money, Nick Middleton, Director - Strategic Payments
Seedrs, Jeff Lynn, Executive Chairman & Co-Founder
Moderated By:
Fintech Finance, Lea Jakobiak, Business Reporter

 

15.00
15:00 - 15:40 - Industry Insights

Food & Beverage
FMCG is all about the journey, digital or otherwise!

PANEL

FMCG digital platforms and marketing channels have developed immensely over the past few years, as has the business model with heightened demand for food delivery and e-commerce orders. The typical FMCG customer journey is now rapidly becoming influenced by digital. We take a deep dive into the evolution of the FMCG shopper, influencing purchase​ decisions and the organizational changes that come with such transformation. What new innovation and technology is changing how todays customer journey looks? How are companies adapting to these changes? How can social listening impact customer marketing and improve loyalty strategy? Where do you see room for growth or development in e-commerce to improve the customer experience from in-store to online to at a home?
Kellogg Company, Richard Gibbons, Director - Global eCommerce Customer Development
Arla Foods, Steve Millard, Head of Ecommerce and Digital
GSK, Anoo Mehmi, Global Digital Content Strategist
Diageo, Jerry Daykin, Head of Digital Media Partnerships
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

 
15:00 - 15:20 - Future Commerce

Social Marketing
Why rely on three R’s when you can have Four? – Right message, Right person, Right time, Right channel

First came marketing which focussed on getting out the right message. Then came direct marketing matching the right message to the right person. Next, we developed marketing automation so that the right person received that right message at the right time. Now we are adding the fourth dimension by getting that right message to the right person at the right time AND on the right channel.
dotmailer , Skip Fidura, Client Services Director

15.20
15:20 - 15:40 - Future Commerce

Social Marketing
Let's get real. Exploring real-time and on-the-fly marketing strategies for instant results

PANEL

Brands need to now look beyond content marketing and into real-time marketing, targeting customers when they're ready to buy. User-generated content is one way for a brand to tell their story and evoke an emotional response, but not the only way. Take location-based marketing, preference profiling and instant feedback tactics. This session will explore how magic "moments" can be used to drive authentic engagement and purchase decisions.
Virgin Media, Steve Wind-Mozley , Director of Digital
Foap, Roma Düm, Chief Marketing & Communications Officer
LifeStyles, Jeyan Heper, CEO
Uberall , K. Tyler York , Senior Enterprise Sales Consultant
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

 
15:00 - 15:40 - Tech & Innovation

Payments & Finance
The moment of truth for money & mobile

PANEL

Paperless and cashless transactions are replacing the queues at bank branches. The use of e-wallets or the exchange of money electronically using mobile phones as verification is opening up new vistas for financial services. In addition to this, emerging fintech companies are simplifying online and electronic transactions. Broader choices and increased levels of flexibility have empowered consumers, greatly. Be it paying bills, transferring money or even making investments, all can be done with a tap on the smartphone. However, despite this massive growth in technology, adoption of these services remain low.
Pariti, Matthew Ford , CEO & Founder
Habito, Daniel Hegarty, CEO & Founder
Revolut, Val Scholz , Head of Growth
Tide, Laurence Krieger, Chief Operating Officer
Curl , Mike Kelly , CEO
Moderated By:
Fintech Finance, Lea Jakobiak, Business Reporter

 

15.40
15:40 - 16:20 - Industry Insights

Food & Beverage
How they shop, eat and consume just looks very different with each day.

PANEL

From ingredients to influencers and marketing channels to the marketplaces, the FMCG industry is going through a mass overhaul. This session will explore the forces behind this shift and the changing consumption and behaviourial habits of today's customers. Company sustainability planning & supply chain transparency is a good starting point.
Ryvita, part of Associated British Foods Ltd, Kyrsten Halley , Head of Brand
Love Cocoa, Sari Issa, Co-Founder & COO
Hip Chick Farms, Serafina Palandech, CEO
Burrito Kitchen, Tim Stillwell, Founder & CEO
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

 
15:40 - 16:00 - Future Commerce

Social Marketing
Customer Generated Content: How to turn your customers into your content creators

PANEL

In this panel, TRIBE influencer marketplace & Blossom Hill will talk about how marketers can remain relevant, tactical and agile by partnering with their customers to create their content. We deep dive into three case studies from Halloween, Christmas & most recently, Valentines' Day to see just how quick and easy it is to activate influencers at scale at relevant cultural moments for your brand.
Treasury Wine Estates, Camilla Pendleton, Brand Manager - Blossom Hill
TRIBE, Lisa Targett, UK General Manager

16.00
16:00 - 16:20 - Future Commerce

Social Marketing
People-based marketing and why it will transform your strategy this year

FIRESIDE CHAT

The rise of mobile devices and platforms like Facebook have ripped up the rulebook on marketing making it possible to advertise to people, not placements. This makes customer data the most valuable weapon in the marketing toolkit. We'll talk through why forward thinking brands are investing so much in customer data this year, and how this allows us to create and measure ads that people actually want to see.
Driftrock, Matt Wheeler, CEO
2PAx, Avi Ashkenazi , Founder & CPO

 
15:40 - 16:00 - Tech & Innovation

Payments & Finance
Future of Payments - Is cash here to stay or is a cashless economy inevitable?

PRESENTATION

The dramatic spread of mobile phone technologies around the world, in both developed and developing economies, and the rapid pace of developments in the payments industry, prompt some important questions: How do today's consumers pay for goods and services? Why do they choose these methods? And, how do they see behaviours and preferences evolving as technology continues to advance and offer new alternatives?
RESERVED, Session , TBA

16.00
16:00 - 16:20 - Tech & Innovation

Innovation in Business
The Circular Economy. Looking beyond the current

PANEL

Looking beyond the current "take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.
The Ellen MacArthur Foundation

 

16.20
16:20 - 16:40 - All

Keynotes - Industry Insights Stage
Closing Keynote + Fireside Chat. Why ​b​usiness has a ​c​onscience​ & thinking like a toddler.

FIRESIDE CHAT

In this 2 part - not to be missed - keynote session, ethical & brand mastermind Paul Lindley, will first present the concept that business is a force for good in society and that the best businesses are led by purpose, mission and are people centred (resonating massively with a millennial audience!). And then sit down for a fireside chat about inspiring new creative and business thinking through 'the eyes of a toddler'. The talk will include surprise, humour, serious ideas and self-improvement opportunities.
Ella's Kitchen , Paul Lindley , Founder & Chairman
Moderated By:
Business Reporter , Joanne Frearson, Editor


16.40
16:40 - 17:00 - All

Keynotes - Industry Insights Stage
Closing Keynote

PRESENTATION


16.40
16:40 - 17:20 - All

Keynotes - Industry Insights Stage
Millennial 20/20 Ones To Watch Awards - Winners Announced


17.00
17:00 - 17:00 - All

Networking
End of Day One



Download Agenda


Please enter your email address below details to download the full agenda:



Signup for our Newsletter
Sign up for our Singapore Newsletter
Sign up for our New York Newsletter
Sign up for our London Newsletter