LONDON SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018


By Rupa Ganatra, Co-Founder, Millennial 20/20


November 10, 2015
Millennials have grown up in a very different era to previous generations, with various factors leading to a rise in entrepreneurship and the arrival of a different breed of entrepreneur with a unique and often disruptive approach.
 
Entering the workforce during the 2008 financial crisis has made entrepreneurship more common amongst millennials and in many cases forced this generation to create their own jobs. When leaving school, Portr Founder Randel Darby found that there wasn’t any job security due to the uncertain economic climate. “That makes you think differently and your approach to risk changes. If doing a job that is ok, but not something you are passionate about, no longer gives you guaranteed income and learning, why stick it out when you could be doing something you love,” he says. 
 
Millennials have also grown up in an era where technology is embedded in their DNA and they are not afraid of working and adapting in a fast-paced and ever-changing business environment. Pavegen’s Founder & CEO Laurence Kemball-Cook believes that “we’re well-accustomed to rapid change and therefore find adaptation easy in comparison to the previous generation.” This environment has also meant that at early phases of their entrepreneurial journeys, they have become far more used to looking for innovative solutions to challenges and problems they face.
 
Millennial entrepreneurs are also known as the 24/7 entrepreneurs. Due to the rise of social media, the requirements for self-branding like never before and the magnitude of online communications & tasks, millennial entrepreneurs never really stop. “Whether it be scheduling interesting articles to tweet throughout the week in order to keep your audience engaged, penning relevant blog posts, or managing a team of like minded people, down-time simply doesn't exist,” says Ivan Mazour, CEO & Founder of Ometria, a leading customer insight and marketing automation platform. “A millennial entrepreneur doesn't balk at the idea of scheduling in a Sunday morning Skype session, nor do they shy away from answering emails on holiday.”
 
From Facebook Founder Mark Zuckerberg to Instagram Founder Kevin Systrom, millennial founders have also been known for some of the world’s most disruptive and innovative business models in existence and for changing the world as we know it.  Founder of the Unsigned Music Awards, Simon O’Kelly points out, “Millennial entrepreneurs are - on many occasions - looking to enter existing industries, which are held together by long-established business models and usually with a handful of seemingly immovable key players at the top. The job of a millennial entrepreneur is to disrupt this comfort zone and instill a new trust into an unsuspecting audience - fairly rapidly.”
 
In terms of work culture, Portr founder Randel Darby attributes the team’s success in problem solving, creativity and collaboration in the workplace to “a very flat, non-heirarchical structure”, where the whole team sits together. He believes that this “encourages creativity and a sense of ownership for more junior members of the team, who are able to directly work with people at all levels for the business in shaping a better product.”
 
With millennial entrepreneurs who embrace change, face the fast-paced world of technology head-on and aren’t fearful of pushing boundaries, we are witnessing the rise of the most entrepreneurial generation in history.
 
The founders of Pavegen, Ometria, Portr, Unsigned Music Awards and many more millennial founders will all be speaking at Millennial 20/20 Summit on 13th – 14th April 2016.

     

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