ASIA SUMMIT 2017
ArtScience Museum, Singapore
25th - 26th October 2017


How Millennials are Shaping The Future of Hospitality

The millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that this will reach over 50% by 2020. As the travel and hospitality industry gears up for the biggest disruption in decades, key attributes like design, experience, mobile and perceived v ...

Read More...

Why marketers cannot afford to ignore the impact of millennial consumer behaviour

The days when it was acceptable to interrupt potential customers with your marketing message are long gone, particularly when it comes to millennials. In order to successfully market to consumers they need to be invited to co-create your brand story, and don’t just take our word for it. 43% of those surveyed rank authenticity as more impor ...

Read More...

The Future of Fashion

As millennials dictate brands with their digital and tech-­savvy acquired tastes, the adjectives ‘personal’ and ‘real’ have never been more important for brands interacting with this highly connected (and controversial in places) audience. The millennial consumer, empowered with technology, wealth, 24/7 connectivity and ...

Read More...

Why the most entrepreneurial generation in history will challenge & disrupt your business, job & wellbeing

Millennials have grown up in a very different era to previous generations, with various factors leading to a rise in entrepreneurship and the arrival of a different breed of entrepreneur with a unique and often disruptive approach.   Entering the workforce during the 2008 financial crisis has made entrepreneurship more common amongst millen ...

Read More...

Creating shareable experiences for millennials

Hashtag culture has the power to catapult everything into the global limelight. Brands and companies now focus on creating campaigns that have “shareability” and “virality” – gaining maximum reach. If done correctly the reposted digital content can spread like wildfire – providing a fast, affordable and effective ...

Read More...

Meet the New Mobile Shopping Experiences Millennials Are Craving For

Some years ago, ‘Millennial’ was little more than a popular catchword among trend hunters,  announcing the advent of a new, tech-savvy generation. By now, these youngsters have grown up and gained serious buying power. (We’re talking about an annual value of $200 billion in the US only, with Millennials representing one quart ...

Read More...

Hashtag Equity - Are You Getting Enough?

Does it ever strike you as strange that the website url has spawned a global multi-billion dollar industry, yet the conversational currency of the millennial, the hashtag, costs you nothing? But it looks like the adage that what’s free is never valued has become the case, as we set up, promote and abandon hashtags with alarming regularity. ...

Read More...

Where are all the next great innovations coming from? China

Two weeks ago the UK welcomed the Chinese Premier Xi Jinping to Britain. Meanwhile, around half of China’s 1.35 billion people were consuming digital media emblazoned with images of our national treasures, Premier League football and stories of Xi Jinping’s love of Fish and Chips.  These conversations were not happening across F ...

Read More...

Cause Marketing: A Grossly Untapped Market with True Social Relevance

Cause marketing in itself is not new, but the heightened awareness and response of the always connected and informed millennial consumer is creating a more sustainable and CSR conscious world, which is what is creating larger and up-tapped opportunities. If your business or brand doesn’t stand for a cause, consumers may turn to your compet ...

Read More...

The beauty concepts proving popular with Millennials

From on-demand services to ‘selfie-worthy’ in-store encounters, millennials want new experiences and fast. Rupa Ganatra, Co- Founder, Millennial 20/20 explains. Millennial consumers’ beauty demands are everchanging, but beauty brands that are one step ahead of the curve will reap rich rewards. So where&rsquo ...

Read More...
Latest by Millennial 20/20

PAGES: 1
Signup for our Newsletter
Sign up for our Singapore Newsletter
Sign up for our New York Newsletter
Sign up for our London Newsletter