ASIA SUMMIT 2017
ArtScience Museum, Singapore
25th - 26th October 2017


Why marketers cannot afford to ignore the impact of millennial consumer behaviour

The days when it was acceptable to interrupt potential customers with your marketing message are long gone, particularly when it comes to millennials. In order to successfully market to consumers they need to be invited to co-create your brand story, and don’t just take our word for it. 43% of those surveyed rank authenticity as more impor ...

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Hashtag Equity - Are You Getting Enough?

Does it ever strike you as strange that the website url has spawned a global multi-billion dollar industry, yet the conversational currency of the millennial, the hashtag, costs you nothing? But it looks like the adage that what’s free is never valued has become the case, as we set up, promote and abandon hashtags with alarming regularity. ...

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Where are all the next great innovations coming from? China

Two weeks ago the UK welcomed the Chinese Premier Xi Jinping to Britain. Meanwhile, around half of China’s 1.35 billion people were consuming digital media emblazoned with images of our national treasures, Premier League football and stories of Xi Jinping’s love of Fish and Chips.  These conversations were not happening across F ...

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Cause Marketing: A Grossly Untapped Market with True Social Relevance

Cause marketing in itself is not new, but the heightened awareness and response of the always connected and informed millennial consumer is creating a more sustainable and CSR conscious world, which is what is creating larger and up-tapped opportunities. If your business or brand doesn’t stand for a cause, consumers may turn to your compet ...

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Evolution not Revolution

Simon Berger, founder of IM2 Group and co-founder of Millennial 20/20, discusses the future of exhibitions and asks; what is the industry doing to evolve?   The millennial consumer, who currently makes up 1.7 billion of the global population, is transforming the events industry. As natural networkers, personally and digit ...

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